I am Joyce "Mom" Fasula, President and Owner of Gerrity's. As you may have heard, we have some
great news to share with you. Starting on Friday, August 12th, our stores will begin to switch over to
a new supplier and a new advertising banner. The big reason we are making this move is to help you
save even more on your grocery bill. We will also be changing from Gerrity’s Shursave to Gerrity’s
The Fresh Grocer. You can start watching your newspaper and email for our new Fresh Grocer ad
on Fridays in early August in Lackawanna County, mid-September in Luzerne County, and mid-
October in Bethlehem. The schedule of our conversion is below. Please note that you will need to
register your email address at freshgrocer.com to begin receiving the new ad by email.
We have spent months planning the conversion, but this will be a complex process for our family
business. We appreciate your patience during the few short weeks of each store’s transition. Please
know that we are doing this for you. We are doing this to provide a better shopping experience for
you and to help you save more money.
If you have any questions or concerns, please don’t hesitate to contact us. You can email us
at firstname.lastname@example.org or call 570-342-4144.
What does it mean to you?
-You’ll save even more!
-New store brand with more selection
What won’t change?
And rest assured that...
I’ve heard a rumor that Gerrity’s is being sold, is that true?
Nope! Our family still owns Gerrity’s. We are just changing our main supplier and that means we
need to change our advertising banner to The Fresh Grocer.
What is The Fresh Grocer?
Much like Shursave, this is an advertising banner for family-owner supermarkets. There are 11
other Fresh Grocer stores in PA and New Jersey. As the name suggests, the Fresh Grocer banner
focuses on freshness and quality, which fits Gerrity’s very well.
Will our recipes, meats, or service change?
Nope, nope and nope again! We aren’t changing anything that makes Gerrity’s, Gerrity’s. Our
signature prepared foods, baked goods, meats, and our team will stay the same.